Recommendations

Platform-aware recommendation hub for Google Ads and Facebook / Meta Ads.

Working in: Connected Google Ads Account

Market: Google Ads | Google Ads ID: GOOGLE_ADS_CUSTOMER_ID

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Platform: Google Ads · Mode: Google Mock / Test Mode

Database: Not ready · Live preview: Not connected · Save live data: Disabled · Google Ads writes: Disabled

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Google recommendations

Recommendations for Connected Google Ads Account focus on search intent, landing page match, budget control, and before/after performance review.

Open priorities

Budget rules

Review logic

Keep / Watch / Rollback

Level	Recommendation	Why it matters
High	Search terms are wasting spend	Mock data shows $274 spent on buyer-intent searches like homes for sale and rental houses. Add negatives before scaling budget.
High	Repairs / As-Is should be scaled	This campaign has the best demo CPL and the strongest message-to-page match. Create more city variants and increase budget carefully.
Medium	Foreclosure has click interest but weak lead conversion	CTR is high, but CPL is weak. Test softer wording and reduce form friction.
Medium	Broad We Buy Houses keywords need tighter control	Broad message traffic is expensive. Split by city, tighten match types, and send clicks to more specific DynLander themes.

Area	Guidance
Budget shift	Move 10-15% of budget from broad Cash Offer Fast into Sell As-Is / Repairs after negative keywords are added.
Limited budget	Inherited House has strong intent but limited volume. Test more cities before increasing daily budget.
Bid strategy	Foreclosure Options uses Maximize Clicks. This may be driving low-quality traffic. Test Maximize Conversions after conversion tracking is trusted.
Tracking caution	Do not scale until form, chat, and call leads are separated into qualified and unqualified lead types.

Keep	Keep changes that improve qualified lead cost and maintain page match.
Watch	Watch changes with early lead volume but not enough time or clicks.
Rollback	Rollback changes that raise CPL, reduce lead quality, or weaken seller intent.

Filtered tracker with saved statuses, notes, assignments, activity log, and detail drawer.

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Tracked

Showing

Open

Watching

Recommendation	Status	Assigned to	Note	Actions
Move budget toward Sell As-Is / Repairs Wait for more lead quality data before keeping or rolling back.	Watching
Add negative keywords for buyer-intent searches Keep negatives and review search terms weekly.	Keep
Review Foreclosure Options page tone Accept a softer CTA test before judging performance.	Open

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